How The COVID-19 Pandemic Will Change The Fashion Industry

While we find ourselves being forced to stay home during this current climate, we may not like the situation we are in. However, we now actually have the luxury of time. Something we complain about not usually having enough of. It’s here now, so why don’t we use it to our planet’s advantage?

Time To Reflect

There are 24 hours in a day, that’s a lot of time to think and reflect on our pre-corona choices. From avoiding exercise like the plague, finding any excuse under the sun not to tackle that amassing and ever growing pile of excess clothing in our wardrobes, and even taking time to sit with our thoughts. We need to use this time to slow down and really think about what we value and our actual needs.

Take fast fashion. We have been living in a fast-paced society that did not look like it was slowing down anytime soon, which also meant that fashion products were in high demand and thus the fast fashion industry has become somewhat the norm. As 2020 has taken away the luxury of wanting something and then getting it instantaneously, we need to begin to find our way back to a slower pace of life and a more sustainable way of buying. 

Inside Opinions

Anna Wintour, US Vogue editor-in-chief, agrees that excess and waste in the industry will need to be reconsidered as a result of COVID-19 as she addresses in her recent appearance on Naomi Campbell’s YouTube series No Filter With Naomi.

She says, “I think it's an opportunity for all of us to look at our industry and to look at our lives, and to rethink our values, and to really think about the waste, and the amount of money, and consumption, and excess - and I obviously include myself in this - that we have all indulged in and how we really need to rethink what this industry stands for.”

The fashion editor also discussed that the industry needs to 'slow down' and that people should enjoy it much more without always looking for the next new thing. Now that’s something to think about. Remember, trends will come and go, which means once the trend goes, so too will your trend-bought item most likely end up as waste. 

What You Can Do

So, once we are on the other side of the virus, let’s make a conscious effort to not only do more self-care, go to pilates, and food shop locally. But shop pre-loved, exclusive ‘drop’ capsules, made to order brands, and brands that show their ethical values. A slower production rate means a more sustainable way of shopping. Don’t buy for entertainment, buy for necessity. 

Shopping pre-loved = zero waste.

Shop the everlasting ‘trend’ below

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